When a big chain opens near your small business, it feels scary. They have lower prices, bigger marketing budgets, and name recognition. But small businesses have advantages that big companies can’t match. Here’s how to use those advantages to compete…

Great customer service doesn’t require expensive training programs or complex systems. Small changes in how you interact with customers can make a big difference in their experience. Here are simple improvements you can start using today. Answer the phone with…

Small business owners often believe the customer is always right. We say yes to everything, afraid that saying no will drive customers away. But sometimes saying no is the right business decision. Here’s when and how to turn down customer…

Every small business owner faces times when they need to reduce costs. But cutting costs often makes people worry about sacrificing quality. The good news is that you can save money without compromising what makes your business special. Here are…

Small business owners often rush to buy new equipment. We see something shiny that promises to save time or boost production, and we pull out the credit card. But hasty equipment purchases can drain your bank account and may not…

Getting real feedback from customers can be hard. Many won’t tell you what they really think. They stay quiet when unhappy and leave without explaining why. But knowing what customers truly think helps you fix problems and grow your business.…

Many small business owners set prices by gut feeling or by copying competitors. This leads to either charging too little and losing money or charging too much and losing customers. Here’s how to price your products with confidence. Know your…

Small businesses often can’t spend much on marketing. But you don’t need a big budget to get results. Here are three marketing ideas that work without breaking the bank. 1. Email newsletters that people want to read Email marketing still…