MGA Entertainment, has announced the consolidation of its distribution business in the Middle East by appointing Toy Triangle as the exclusive distributor for all MGAE and Little Tikes brands. MGAE’s appointment of Toy Triangle will further bolster its presence in the region and retain its position as one of the top worldwide toy makers.
Toy Triangle, a leading toy distributor and marketer in the Middle East, established in Saudi Arabia, has been successfully operating over 27 years, reaching across the region with distribution hubs and positioning itself as a robust partner for MGAE’s business activities.
“MGAE’s global distribution partners play a critical role in bringing the MGAE brands to children around the globe. Toy Triangle’s regional business growth strategy and strong distribution channels in the Middle East, as well as their understanding of our brands, ultimately positioned them as the ideal distribution partner for us,” explained Isaac Larian, CEO of MGA Entertainment.
MGAE’s decision to consolidate its regional business under one distributor comes after the company witnessed the success of billion-dollar-brands such as Bratz, Lalaloopsy and L.O.L. Surprise! globally. Toy Triangle will invest in a 360-degree, brand-by-brand tailored marketing strategy across the region, leveraging its vast media experience, strong in-store branding activities, and dynamic marketing tools to support MGAE’s existing and new brands in the region.
“We are excited about this new appointment and partnership with MGAE. MGAE’s solid and continuous internal innovation process, along with Toy Triangle’s solid strategy, will ensure maximizing market potential and successful development of future MGA brands in the pipeline.” added Sabri Alkathiri, CEO of Toy Triangle.