Known for setting the cricket pitch ablaze with his consistent performances, Indian Cricket icon Virat Kohli has now set his eyes on the world of fragrances. The legendary batsman was in town for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted personality outside of the pitch.
The product line includes Eau De Parfum, Body sprays and pocket sprays available in six variants: Aqua, Willow, Intense, Active, Fresh and Pure. “I am very proud of our one8 Fragrance line. It reflects my personality and has been a deeply personal project for me. I can’t wait for all my fans in the UAE to experience it,” added Kohli.
The one8 range of deodorants and fragrances will strive to give consumers a luxury experience at an affordable price ensuring it becomes the perfect inclusion in any user’s daily routine. The one8 range of deodorants and fragrances have been developed in collaboration with Scentials.
Speaking on the occasion Jinesh Mehta, Chairman – Scentials said, “We are excited to announce the launch of the range in the UAE. We feel that the one8 product range is well suited to the region and we are confident that the consumers will like the products. It has been a pleasure to work with Virat who has been involved in the entire process of product development. He has some great insights and we have incorporated them in creating this range.”
“This is the first of hopefully many more international steps as we plan to take one8 across the world. The brand has had an overwhelming response already in India and we are excited to take the fragrances overseas,” said, Bunty Sajdeh, CEO, Cornerstone Sport.
The range of products will be available across all major retail stores in June 2019 and will be distributed by SMEG Distribution LLC, the official distributor in the UAE.