Middle East Organic and Natural Expo Dubai, the only focused expo in the Middle East and North Africa for Food & Beverage, Beauty, Health, Living and Environment sectors will be held at Dubai World Trade Center from 3rd-5th December 2019. The expo was inaugurated by HE Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of Climate Change & Environment. The event has served as a platform for organic products to get launched into the Middle Eastern market for 17 years now, with the support of IFOAM Organics International.
In keeping with the rapid growth of the bio market in the region, the expo will present over 200 individual companies, with 56 countries being represented, including 16 country pavilions. Korea and a range of international companies under the United Nations- International Trade Center make their debuts into the expo and the regional organic market, and Turkey, Malaysia and Ghana returning due to their past success. Showing a 22% increase in pre-registration from 2018, the 2019 event anticipates over 10,000 trade buyers and over 500 VIP buyers from the Middle East, North Africa and the surrounding countries to visit the event.
The expo is home to some unique features; this year will be the launch of two interactive and inclusive features. The ‘Local Taste – Organic UAE’ pavilion, will showcase some of the most prominent and up-and-coming farms within the organic and hydroponic community. This not only highlights the growth in the number of bio farms in the UAE but also allows visitors to engage with them in business and sample their products. Also being unveiled is the Organic Holistic Health Hub – a dynamic representation of the complementary medicine industry in the region. It is showcasing a vibrant healing community that will be offering sample meal plans, curated dietary and nutritional health tips, and introducing unique concepts such as energy measures that correspond directly with your health.
O2O Connect, the expo’s online to offline platform on which exhibitors and buyers alike can pre-schedule meetings has proven to be a success with over 4000 meetings scheduled before the expo. What this means for visitors is that they can approach the onsite matchmaking desk and ask to be directed to exhibitors whose products are of special interest to them. Exhibition Director Shinu Pillai believes that the success of ArabianOrganics is a reflection of the growth of the organic market in the region.
“We noticed that a challenge our international exhibitors faced on receiving business at the expo was getting their products registered locally and sales-ready. Realizing the need for them to have a local partner, we introduced the Distribution Package under ArabianOrganics. The Distribution Package includes fulfillment service – local product certification, online payment, warehousing and last-mile delivery. This makes it much easier for local buyers as well. We’ve had instant response to it – and we are very happy to be a true partner to our exhibitors, and making the expo a one-stop-shop for those who are looking into entering the regional bio market,” he said.