Dubai’s retail scene has taken a step towards discovery and experience with the official launch of the new retail-as-a-service b8ta store in Dubai Mall. Brought to Dubai by Chalhoub Group, the leading partner for luxury across the Middle East, b8ta bridges the gap between traditional and online retail, putting consumer experience and the desire to discover firmly at the heart of its concept.
Located in Dubai Mall’s Fashion Avenue, the new b8ta store is the first to open outside of the United States. Founded in Palo Alto, California, in 2015, b8ta currently operates 23 flagship stores across the United States. The opening of its first international store, which will serve as a presentation center for consumer electronics and other innovative products, solidifies not only b8ta’s ambitions for further expansion across the region but Dubai’s reputation for progressive trends and forward-thinking consumers.
b8ta’s mission is to make retail accessible for all by building a new type of retail store. The business model, called retail-as-a-service, lets brands market, manage and measure offline experiences. Within the stores, brands can launch their products, learn from their customers, and build a world-class retail experience.
Speaking of the launch, b8ta’s president, Phillip Raub, said: “Dubai was the ideal location for our first international store, and Chalhoub Group is the perfect partner to work with in bringing our unique concept into the Middle East market. Retail as we know it is changing, and this is what we address through the b8ta experience. Our retail-as-a-service model benefits consumers and brands alike, creating an experience-centric environment that encourages customers to explore innovative products from around the world.”
Patrick Chalhoub, CEO of Chalhoub Group commented: “Chalhoub Group is proud to partner with b8ta and is part of a new disruptive retail model. Being consumer-centric and with our own internal culture of innovation, we wanted to bring new unforgettable experiences to our clients. b8ta caters to the changing preferences of Dubai’s consumers while appealing to their desire to be early adopters, especially when it comes to technology. By combining b8ta’s services with Chalhoub Group’s decades of expertise in the region, we are able to deliver innovative and localised experiences made for the regional consumer that we always want to delight.”