Crowd Analyzer, Dubai-based data intelligence provider and Arabic-focused social media monitoring platform, today announced that it has acquired the peer-to-peer marketing platform Task Spotting. The platform connects brands with everyday consumers, triggering word of mouth marketing and creating a buzz on social media, thus helping brands increase their market share, drive their sales and improve their brand perception.
Active across 14 markets in MEA and SEA, the new partnership will compliment Crowd Analyzer’s portfolio of providing insights on a brand’s perception online by augmenting the brand’s reach to potential buyers, which in turn affects their purchasing decision. As part of Crowd Analyzer’s strategy of assisting brands in creating actionable impact, the move enables marketers to understand and capitalize on user-generated content (UGC) and increase their brand’s share of voice by helping them drive reviews and test products with their target audience.
Ahmed Saad, Co-founder, and CEO of Crowd Analyzer said, “The acquisition of TaskSpotting aligns with our vision of offering a full suite of world-class services to marketers in the region. We are excited to begin 2020 with the addition of a new, effective data-driven solution. We carefully handpick all our partners with our customers in mind, as we seek to add value to their experience and enrich their user journey.”
Dirk Stevens, Co-founder, and CEO of TaskSpotting, said: “Our resources empower companies to shape the social media conversations and embrace brand advocacy through word-of-mouth from people consumers trust, their friends and family. This offering fits seamlessly into Crowd Analyzer’s area of expertise which provides insights into brand perception. We are excited to be part of Crowd Analyzer’s expansion in the MENA region and beyond.”
Founded in 2014 by Ahmed Saad and Bahaa Galal, Crowd Analyzer entered the market commercially in 2016. The company specializes in Arabic-focused social media monitoring, analyzing content and conversations for sentiment, relevance and Arabic dialects using groundbreaking technology, including AI, proprietary machine learning and natural language processing.
TaskSpotting is a peer-to-peer marketing platform that connects brands with everyday consumers to trigger increased social media reach, at scale. In addition to building a buzz on social, TaskSpotting helps brands drive reviews and test products with their target audience. Ultimately, leading to better brand perception, increased market share and higher sales.
In the pyramid of influence, TaskSpotting focuses on the bottom of the pyramid, the nano-influencers. Their clients trade-off overall reach for authenticity, relevance, and trust. The content created by everyday consumers for these Task Spotting’s brands has a 60% higher rate of engagement and is 3x more trusted than content created by a popular influencer.