Liquid has launched Elev8, a service focusing on e-commerce distribution across the region. Liquid’s new venture aims to disrupt the often ringfenced and disconnected world of e-commerce. “Some common pain points include inefficiencies in the supply chain – leading to late deliveries, higher returns, and a low level of integration between brands, sales, logistics, retailers, and last-mile delivery. The disconnect has been further impacted by a change in shopper behaviour, expectations, and a hyper-competitive environment in which both brands and e-retailers are under immense pressure to create an omnichannel experience that will retain their shopper’s loyalty,” the company said.
Sachinn J.Laala, Liquid’s CEO said, “We’re very excited about the launch of Elev8, a truly innovative service that no other company is offering in the region. We are a one-stop-shop for any brand looking to penetrate the saturated eCommerce industry – a sector that has grown phenomenally with revenues of about $24 billion today. Using our expert knowledge and industry expertise, we will eliminate risk and elevate success. We know that the introduction of Elev8 to the region will support the wider retail community and customers, and in turn, amplify the region’s growth in all areas of commerce.”
Liquid says that it already ensures that brand values in both the physical and digital spaces are aligned and measure up to overall brand equity. “ringing brands and audiences together, Liquid excels at giving a complete 360 degree offering to brands in ways that resonate and stay with the customers, serving as a transformative force for the industry,” the company said. “We saw a clear gap in the market” Laala continued. Our approach is to offer brands all of the tools needed to attract customers, sell products and deliver them efficiently through Liquid and Elev8.”
Liquid recently announced expansion into the Kingdom of Saudi Arabia, and its first European hub in Poland – building upon its global office, which is based in Dubai, United Arab Emirates. Following a 35% increase in revenue in 2020, the company will continue its global expansion as they continue to help brands sell, by helping shoppers buy wherever, however, and whenever.